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Professor Hellenbeck teaches marketing, marketing research, marketing
management and e-commerce, with expertise in customer service, customer
value and product development - based on 23 years experience in leadership
roles with a large corporation. He has consulting experience with both
large and small organizations on issues such as strategy, core value proposition
development, Internet strategy enhancement and leadership development.
Ed Hellenbeck's
marketing class is tough, but students love it.
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