The college has announced two new integrated majors, one in sports communications and one in business communications. The new majors will enable students with combined interests in two fields to earn their bachelor’s degree in communications within a broadened program that includes a significant number of courses from the companion area.
Sports communications is designed for students who want to focus on areas such as event planning, promotions, sports facility management and online game coverage. The major in business communications is designed for students who want to focus on the branding, e-commerce and digital technology needs of modern business. Business courses will educate students in marketing and management skills, while communications courses will educate students in areas that include public relations, branding and social media.
Both integrated majors will be administered and supervised jointly, with ownership resting in the communications department. Advisors will be responsible for coordinating student registrations with their counterpart in the other program.