The major in Marketing builds on the core curriculum in Business Administration, combining business theory, skills, and applications. The major in Marketing prepares graduates to pursue careers in business, industry, government or graduate study.
The Marketing Communications class is working with local lobstermen to develop a plan to raise public awareness of the current issues facing the Maine lobster industry, something the client cannot afford to do for themselves. The class went out on the boat to experience a catch and later the lobsterman will come to campus to work with the students. By the end of the semester the class will develop a professional marketing communications plan for their client.
According to business professor Mary Lynn Engel, branding is not only for soaps and beer. After this presentation, you will better understand yourself, how others perceive you, and ways to bring the two together.
Ed Hellenbeck's marketing class is tough, but students love it.
“He is a man of integrity, honesty and compassion, and if you're willing to work hard, he will do anything he can to help you be successful .... Ed is one of the biggest reasons I decided to become a marketing major. ”