Bachelor of Science in Business Administration in Marketing
Meet Alicia Marshia ’11
Alicia liked the creativity of her major. She enjoyed that it didn't tie her down to one specific career path in life. It gave her many different job opportunities.
Meet Ashley
You might say Ashley's passionate about marketing. She's done three internships, all in different industries: health care, publishing and tourism. She found she could apply the same marketing "rules" that she learned here to each.
The major in Marketing builds on the core curriculum in Business Administration, combining business theory, skills, and applications. The major in Marketing prepares graduates to pursue careers in business, industry, government or graduate study.
Strengths of the Marketing Program
- team projects
- real-world projects with local companies
- small classes
Real-world experience
The Marketing Communications class is working with local lobstermen to develop a plan to raise public awareness of the current issues facing the Maine lobster industry, something the client cannot afford to do for themselves. The class went out on the boat to experience a catch and later the lobsterman will come to campus to work with the students. By the end of the semester the class will develop a professional marketing communications plan for their client.
Learn more about Service Learning
In the news
Discover your personal brand and how to communicate it
According to business professor Mary Lynn Engel, branding is not only for soaps and beer. After this presentation, you will better understand yourself, how others perceive you, and ways to bring the two together.
Teachable moments
Ed Hellenbeck's marketing class is tough, but students love it.
“He is a man of integrity, honesty and compassion, and if you're willing to work hard, he will do anything he can to help you be successful .... Ed is one of the biggest reasons I decided to become a marketing major. ”
