Bachelor of Science in Business Administration in Marketing

Marketing professor Ed Hellenbeck's marketing clasThe major in Marketing builds on the core curriculum in Business Administration, combining business theory, skills, and applications. The major in Marketing prepares graduates to pursue careers in business, industry, government or graduate study.

Strengths of the Marketing Program

  • team projects
  • real-world projects with local companies
  • small classes

Real-world experience

Students on a lobster boat for service learning project

The Marketing Communications class is working with local lobstermen to develop a plan to raise public awareness of the current issues facing the Maine lobster industry, something the client cannot afford to do for themselves. The class went out on the boat to experience a catch and later the lobsterman will come to campus to work with the students. By the end of the semester the class will develop a professional marketing communications plan for their client.

Learn more about Service Learning

In the news

Discover your personal brand and how to communicate it

According to business professor Mary Lynn Engel, branding is not only for soaps and beer. After this presentation, you will better understand yourself, how others perceive you, and ways to bring the two together.

Teachable moments

Ed Hellenbeck's marketing class is tough, but students love it.

“He is a man of integrity, honesty and compassion, and if you're willing to work hard, he will do anything he can to help you be successful .... Ed is one of the biggest reasons I decided to become a marketing major. ”