Bachelor of Science in Communications with a Business Communication concentration

(an integrated major meaning students enrolled will take more
courses than a minor and only one or two courses short of a double
major)

This integrated major in Communications and Business will enable students to combine their interests in both fields.

The major is designed for students who want to focus on:

• branding
• e-commerce
• digital technology needs of modern business

Business courses will educate students in

• marketing
• management

Communications courses will educate students in areas that include:

• social media
• branding
• public relations

The Business Communication degree was developed in response to meeting the needs of modern business to communicate, market and meet the needs of customers through the use of the Internet and social media. This major prepares students for a professional career or graduate study.