A brutalist adaptation of the Mercy shield, our current logo is distinctive but does not communicate the story we can tell about growing community. The vertical bars on the shield feel exclusionary, monolithic, and static – in many ways the opposite of the inclusive, human, and dynamic Saint Joe’s we know and love.
Our new logo deconstructs the bars of the existing mark and puts them back together as a warm, structured, and organic icon. The shape draws from the distinctive pines across campus, Christian and Celtic iconography, and feelings of shelter and structure. The mark is designed to work across all mediums, and a brighter blue differentiates it from many other colors in our marketplace.